

When Hastings and his team first devised these principles, the implications were unknown and untested, but over just a short period of time they have led to unprecedented flexibility, speed, and boldness. At Netflix, employees never need approval, and the company always pays top of market. At Netflix, you don't try to please your boss, you give candid feedback instead. At Netflix, adequate performance gets a generous severance and hard work is irrelevant. Rejecting the conventional wisdom under which other companies operate, Reed set new standards, valuing people over process, emphasizing innovation over efficiency, and giving employees context, not controls. When Reed Hastings co-founded Netflix, he developed a set of counterintuitive and radical management principles, defying all tradition and expectation, which would allow the company to reinvent itself over and over on the way to becoming one of the most loved brands in the world.


Not only because it has led a revolution in the entertainment industries or because it generates billions of dollars in annual revenue or even because it is watched by hundreds of millions of people in nearly 200 countries. There's never before been a company like Netflix. Netflix cofounder Reed Hastings reveals for the first time the unorthodox culture behind one of the world's most innovative, imaginative, and successful companies
